Ashcombe advises Journey Hospitality on its acquisition of Premier Software
Ashcombe is pleased to announce that it has advised Journey Hospitality on its acquisition of Premier Software.
Founded in 2010, Journey Hospitality provides its clients with e-commerce-led software solutions and tools. Its flagship product, OneJourney®, aggregates all hotel products to create a cohesive and unified digital customer journey that enables multiple products to be booked online in a single basket.
Premier Software is the UK’s leading spa, leisure and wellness management software provider. Its flagship product, Core, delivers inventory management, scheduling, booking and reporting tools for 500 clients, including the likes of Macdonald Hotels & Resorts and The Belfry.
The acquisition adds to Journey’s existing offering of products and services for hotels and spas, including OneJourney®, Gifted and marketing / consulting. Journey will make a significant investment in Core over the next 18 months to update its technology and scale its operations. Oliver Cahill will continue to lead the business, which will be run as a separate division.
Simon Bullivant, Founding Partner at Ashcombe, commented:
“Journey is an exciting player in the software-for-hospitality space and this acquisition further cements its role as a key tech partner for hotels. We look forward to exploring further acquisition opportunities for Journey over the coming months and years.”
Simon Bullingham, Founder and CEO of Journey Hospitality, commented:
“Premier has been a key integration partner of Journey for several years, with the benefits of the acquisition clear to both sides. The Premier team are incredibly experienced and knowledgeable about spa operations, which will enable us to help hoteliers provide a better overall e-commerce experience to their customers.”