Ashcombe advises GrowUp on an investment from Generate Capital
Ashcombe has advised GrowUp on an investment from Generate Capital
GrowUp is the UK’s best-selling vertical farm, delivering fresh and sustainable salad to leading supermarkets nationwide
The investment will help GrowUp to expand capacity at its Kent farm, accelerate its leadership of the UK salad category, drive innovation and enhance its influence as a certified B Corp
Ashcombe is pleased to announce that it has advised GrowUp Group Limited (“GrowUp”) on an investment from Generate Capital (“Generate”).
Founded in 2013, GrowUp has become the UK’s best-selling vertical farm, delivering fresh, sustainable produce to customers nationwide. The company has pioneered the perfect environment for growing salad sustainably, with no pesticides, no nutrient run-off, efficient water use, and minimal transportation and land use. Through its two brands, Unbeleafable and Fresh Leaf Co, it has already established partnerships with some of the UK’s leading supermarket brands, including Tesco, Sainsbury’s and LIDL.
Generate, a £10bn+ sustainable infrastructure investor, is driven by its mission to “rebuild the world together.” Its investments span critical sectors, including energy, mobility, water and waste. This funding follows an initial investment in 2021, which enabled GrowUp to begin constructing a 50,000m² (12-acre) vertical farm in Kent. The latest funding will support the expansion of capacity at the farm, enhance GrowUp’s leadership in the UK salad market, advance R&D at its Cambridge Leaf Lab and further its commitment to sustainability.